Tathaastu has a profound and blessed meaning. It is a Sanskrit benediction for “So Be It,” or “It Shall Be So.”
Sanskrit is the voice of one of the oldest and richest cultures the world has seen. Many great spiritual traditions and scriptures owe their origin to the brilliant and timeless teachings of masters whose words and thoughts were expressed in this ancient language. Now our modern world is enthusiastically recognizing the benefits of Eastern philosophies and wisdom as expressed in the teachings of ayurveda, holistic medicine, yoga and many forms of meditation.
Since our magazine is devoted to the discovery of spiritual connections and meditation, holistic healing and healthy living, peace and serenity - we say Tathaastu: So Be It.
Editorial Vision
Tathaastu is a magazine that is devoted to a happier and peaceful life! It celebrates a healthy, spiritual way of embracing life and leading it with peace, harmony and dignity.
– Entertaining, eclectic, creative – Tathaastu is an informative guide to nurture good thoughts, good deeds, and ways to simplify our increasingly complex lives through spirituality and meditation.
In addition to a strong mind and a gentle soul, one also needs a healthy body. Yoga and fitness; nutrition and diet; alternative therapies such as Ayurveda, Homeopathy, Chinese herbals, Home Remedies and others are explored in depth.
Tathaastu is about exploring the different and unique facets of life that promote a peaceful, happy co-existence. The approach is simple, entertaining and the magazine provides incredible insight into spiritualism, philosophies, remedies, foods.
Tathaastu Reader Profile
Demographic Profile:
Female: 75% Male: 25%
Age Range: 35-55
Well-educated: 79% have at least a Bachelor’s degree
Professional and managerial
Household size: 4 or less
Psychographic Profile:
Thought leader within their peer group
Values authenticity
Makes environmentally conscious choices
Values cultural heritage and diversity
Has a holistic view of life and health
Consumption Profile:
Travels regularly outside the US
Enjoys cultural travel
Heavy buyer of books: 80% buy >6 books/year
Heavy user of the Internet
Visits spas: over 90% stayed overnight at a spa during the past 12 months
Buys natural and organic foods
Tathaastu reaches an estimated 130,000+ readers.
Newsstand Circulation includes national presence in:
Barnes & Noble
Magazine Specifications
Publication: Every 2 months
81/2 x 11 inches
Full 4 color
Glossy
124 pages (including cover)
Published in , New Jersey, USA
Tathaastu Rate Card
Tathaastu ( 6 issues a year ) Prefer Color Advertisements Only
Coast per Insertion (USD)
Number of
Insertions
Spread 2 Page
One Page
2/3
Page
1/2
Page
1/3
Page
1/4
Page
Front
Inside Cover
Page 1
(First Page )
Back
Inside Cover
Back
Cover
1X
4900
2950
2500
1800
1200
975
4800
3400
4800
5500
3X
4500
4700
2300
1650
1150
900
4400
3100
4400
5050
6X
4200
2550
2150
1500
1000
800
4100
2900
4100
4700
Closing Dates
Issue
Advertising Close
Materials Due
Issue will hit Stands
Dec/Jan
Oct 20
Nov 1
Dec 8
Feb/Mar
Dec 20
Jan 1
Feb 8
Apr/May
Feb 20
Mar 1
Apr 8
Jun/Jul
Apr 20
May 1
Jun 8
Aug/Sep
Jun 20
Jul 1
Aug 8
Oct/Nov
Aug 20
Sep 1
Oct 8
Advertising Size
Advertising Sizes
Non Bleed (WXH) *
Bleed Size (WXH) *
Full Page
7.000
9.750
8.500
11.000
1/2 vertical
3.375
9.375
4.000
11.000
1/2 Horizontal
7.000
4.675
8.500
5.375
1/3 vertical
2.250
9.375
2.875
11.000
1/4 Horizontal
3.375
4.675
0.000
0.000
1/12 Horizontal
3.375
1.675
0.000
0.000
1/6 Horizontal
3.375
3.125
0.000
0.000
Inside Back/Front
7.000
9.750
8.500
11.000
Double Spread
15.500
9.750
16.750
11.00
*INCH
Classified
Arts & Crafts
Audio & Video
Books & Media
Catalogs
Education / Schools & Training
Health
Real Estate
Vacations & Retreats
Miscellaneous
Marketplace & Classified Rate Instructions
$90 for the first 20 words and $3 for each word thereafter (websites will be counted as 3 words and each email address as 2 words).
Inserts in 3 consecutive issues will earn a 10% discount and inserts in 6 issues will be offered a 15% discount.
It has to be prepaid in advance and should be the same insert.
Payments have to be in US funds and can be done by Check, AMEX, VISA, MasterCard or Discover. Please send all payments to the address mentioned below.
Do type it to maintain the accuracy of the ad. An email copy will be appreciated.
Do mention the section in which the ad should be inserted.
All the ads will be positioned at the publisher’s discretion.
No “personal” ads will be entertained.
All the ads will be formatted to Tathaastu magazine standards.
Technical & Digital Specifications
Acceptable File Formats:
Adobe PDF (.pdf) preferred
All fonts must be embedded within document acceptable file formats
Press-optimized (high resolution).
Quark XPress (.qxd)
All supporting files must be included (graphics/fonts)
Images must be CMYK 300dpi@100%scale.
Adobe Illustrator (.eps)
All supporting files must be included (graphics/fonts)
Images must be CMYK 300dpi@100%scale.
Macromedia Freehand (10/MX)
All supporting files must be included (graphics/fonts)
Images must be CMYK 300dpi@100%scale.
It is preferable to convert text to path.
Marketplace Rates:
Marketplace Rate for 1/12th page size artwork: $325
Marketplace Rate for 1/6th page size artwork: $550
Submission Methods
All artworks plus a proof of the hard copy should be submitted by the deadline mentioned.
All artworks must be clearly labeled with advertiser details. Also, do clearly mention which month’s issue the advertisement is to run in.
Via FTP: You can send ads to our server. Please send emails to tathaastumag.com
Via CD or DVD: Mail it to
Planet Archives
25 S Main Street, Suite 2
Edison, NJ 08837
Publisher’s Liability
Publisher will not be liable for any inaccuracy of the advertisement printout, if there is any problem in the material sent.
Nature of Advertisements: The publisher will hold the right to reject ads that are unsuitable/or inappropriate from the magazine content point of view.
